Science & Sourcing
Experience the difference of truly effective and
delicious functional beverages.
Our Approach
We take each step in the formulation of our products extremely seriously.
At the root of everything we do is a combination of the most up-to-date science WITH the 1000's of years of human history with each ingredient. This is how we develop the right dosage for each ingredient.
Next we focus on sourcing the best of each ingredient. Sustainability is also a cornerstone of our process whenever possible.
Read on for more information on the science and sourcing behind some of our most critical ingredients.
The Sourcing
Difference of Pow
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BETTER COFFEE
We use 100% organic Arabica coffee, known for its smooth, well-balanced flavor and naturally rich aroma. Grown without pesticides or fertilizers, our coffee supports cleaner farming practices and a better-tasting brew.
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BETTER MATCHA
Sourced from Uji, Japan, our matcha is organic ceremonial grade, first-pick, and shade-grown using traditional and sustainable techniques. This ensures a high L-theanine content and a smoother, sweeter flavor profile.
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BETTER COFFEE
We use 100% organic Arabica coffee, known for its smooth, well-balanced flavor and naturally rich aroma. Grown without pesticides or fertilizers, our coffee supports cleaner farming practices and a better-tasting brew.
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BETTER MUSHROOMS
We exclusively use fruiting body mushrooms, extracted at 8x potency for maximum bioavailability. Grown in controlled greenhouses with natural light and airflow, they avoid the contamination risks and nutrient dilution of grain-grown mycelium.
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BETTER MATCHA
Dual-density foam provides superior arch support.
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BETTER ADAPTOGENS
Our adaptogens are selected for their efficacy and quality. For example, we use KSM-66 Ashwagandha, the most clinically studied ashwagandha extract, known for its ability to reduce stress and promote relaxation.
Go Deeper On The Science
Lion's Mane Mushroom
Focus, memory, mood, gut health.
Chaga Mushroom
Immunity, inflammation control.
Reishi Mushroom
Stress relief, balance, well-being.
Tremella Mushroom
Skin hydration, barrier support.
Tremella, also known as the “beauty mushroom,” contains high-molecular-weight polysaccharides that draw moisture into the skin — functioning similarly to hyaluronic acid. Studies show it improves skin hydration, reduces water loss, and soothes inflammation. It also promotes antioxidant protection and cellular repair, supporting soft, resilient, and healthy skin.
Ceremonial Matcha
Calm energy, focus, and antioxidant protection.
Matcha combines clean caffeine with high levels of L-theanine, creating a state of calm alertness without the jitters. Clinical research shows it improves attention, memory, and reaction time — making it ideal for focus and mental clarity. It's also rich in EGCG, a potent antioxidant that supports cellular health and combats oxidative stress.
KSM-66 Ashwagandha
Stress relief, and mood support.
KSM-66 is a highly standardized, clinically studied form of ashwagandha shown to reduce stress and anxiety by lowering cortisol levels. Human trials also demonstrate improvements in mood, memory, and attention. It supports resilience, mental clarity, and even sleep quality — making it a powerful adaptogen for daily balance.
Collagen Peptides
Skin hydration, elasticity, and smoothness.
Clinical trials show that daily supplementation with hydrolyzed collagen peptides improves skin hydration, firmness, and elasticity. Meta-analyses of randomized placebo-controlled studies confirm reductions in wrinkle depth and enhanced dermal collagen density after 8–12 weeks of use. Collagen works from within to visibly support smoother, more youthful-looking skin.
L-Theanine
Smooth, calm energy without the jitters.
Feel Your Best With Pow
We believe in effective ingredients that actually work. We strive to source the best and follow the science.
Whether you're just starting your journey into adaptogens and functional mushrooms or you've been at this for years -- you'll find a huge difference with Pow.