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Science & Sourcing

Experience the difference of truly effective and

delicious functional beverages.

Collage of coffee cherries, a mushroom, and a green field.

Our Approach

We take each step in the formulation of our products extremely seriously.

At the root of everything we do is a combination of the most up-to-date science WITH the 1000's of years of human history with each ingredient. This is how we develop the right dosage for each ingredient.

Next we focus on sourcing the best of each ingredient. Sustainability is also a cornerstone of our process whenever possible.

Read on for more information on the science and sourcing behind some of our most critical ingredients.

The Sourcing

Difference of Pow

1

BETTER COFFEE

We use 100% organic Arabica coffee, known for its smooth, well-balanced flavor and naturally rich aroma. Grown without pesticides or fertilizers, our coffee supports cleaner farming practices and a better-tasting brew.

3

BETTER MATCHA

Sourced from Uji, Japan, our matcha is organic ceremonial grade, first-pick, and shade-grown using traditional and sustainable techniques. This ensures a high L-theanine content and a smoother, sweeter flavor profile.

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1

BETTER COFFEE

We use 100% organic Arabica coffee, known for its smooth, well-balanced flavor and naturally rich aroma. Grown without pesticides or fertilizers, our coffee supports cleaner farming practices and a better-tasting brew.

2

BETTER MUSHROOMS

We exclusively use fruiting body mushrooms, extracted at 8x potency for maximum bioavailability. Grown in controlled greenhouses with natural light and airflow, they avoid the contamination risks and nutrient dilution of grain-grown mycelium.

3

BETTER MATCHA

Dual-density foam provides superior arch support.

4

BETTER ADAPTOGENS

Our adaptogens are selected for their efficacy and quality. For example, we use KSM-66 Ashwagandha, the most clinically studied ashwagandha extract, known for its ability to reduce stress and promote relaxation.

Woman drinking a green beverage in a kitchen with white tile backsplash.

Go Deeper On The Science

Lion's Mane Mushroom

Focus, memory, mood, gut health.

Lion’s Mane mushroom promotes cognitive clarity and nerve regeneration by stimulating NGF (nerve growth factor) production. Clinical trials show it can enhance focus, memory, and even emotional resilience, while emerging research suggests benefits for gut microbiome health.

(Studies: 1, 2, 3, 4)


Chaga Mushroom

Immunity, inflammation control.

Chaga mushroom is packed with antioxidants that help strengthen immune defenses and fight oxidative stress. Research highlights its powerful ability to balance inflammatory pathways and promote a healthy immune response.

(Studies: 1, 2)

Reishi Mushroom

Stress relief, balance, well-being.

Known as the “Mushroom of Immortality,” Reishi helps balance the body’s stress response and supports emotional calm. Human studies demonstrate its ability to reduce fatigue, anxiety, and improve overall quality of life under chronic stress.

(Studies: 1, 2)


Tremella Mushroom

Skin hydration, barrier support.

Tremella, also known as the “beauty mushroom,” contains high-molecular-weight polysaccharides that draw moisture into the skin — functioning similarly to hyaluronic acid. Studies show it improves skin hydration, reduces water loss, and soothes inflammation. It also promotes antioxidant protection and cellular repair, supporting soft, resilient, and healthy skin.

(See studies review)

Ceremonial Matcha

Calm energy, focus, and antioxidant protection.

Matcha combines clean caffeine with high levels of L-theanine, creating a state of calm alertness without the jitters. Clinical research shows it improves attention, memory, and reaction time — making it ideal for focus and mental clarity. It's also rich in EGCG, a potent antioxidant that supports cellular health and combats oxidative stress.

(Studies: 1, 2)


KSM-66 Ashwagandha

Stress relief, and mood support.

KSM-66 is a highly standardized, clinically studied form of ashwagandha shown to reduce stress and anxiety by lowering cortisol levels. Human trials also demonstrate improvements in mood, memory, and attention. It supports resilience, mental clarity, and even sleep quality — making it a powerful adaptogen for daily balance.

(See studies review)

Collagen Peptides

Skin hydration, elasticity, and smoothness.

Clinical trials show that daily supplementation with hydrolyzed collagen peptides improves skin hydration, firmness, and elasticity. Meta-analyses of randomized placebo-controlled studies confirm reductions in wrinkle depth and enhanced dermal collagen density after 8–12 weeks of use. Collagen works from within to visibly support smoother, more youthful-looking skin.

(See studies review)


L-Theanine

Smooth, calm energy without the jitters.

Found naturally in tea leaves, L-theanine works synergistically with caffeine to enhance focus while reducing anxiety and jitteriness. Clinical studies show it promotes a calm, alert state — helping you feel energized, not overstimulated.

(Studies: 1, 2, 3)


Feel Your Best With Pow

We believe in effective ingredients that actually work. We strive to source the best and follow the science.


Whether you're just starting your journey into adaptogens and functional mushrooms or you've been at this for years -- you'll find a huge difference with Pow.