We make feel-your-best functional beverages.

Our Magic Formula

We're laser focused on ingredients. And Magic Matcha is our baby. We start with the best ceremonial grade matcha from the hillsides of Uji japan. Then, we combine that with ancient adaptogens and functional mushrooms, sourced from world renowned producers.

Formulated in the right proportions, these give you a cognitive boost while decreasing stress.

Read more about our sourcing and sustainability efforts here.

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  • "Definitely Magic! I feel clear and grounded."


    The magic matcha powder is absolutely delicious and really works for energy - I feel clear and grounded. It tastes amazing with some frothed oat milk (the power whisk is my new fav tool). 😊

    - Amy

  • "Incredible start to the morning! Gives me clarity and focus."


    I have been using Pow for a month and it has been amazing! Pow wakes me up and gives me clarity and focus! I have gone from a heavy coffee drinker to one serving of Pow in the morning and one cup of coffee in the afternoon.

    - David

  • "Like magic. I can't believe the energy and mental clarity I've had."


    I am in love with this stuff! I can’t believe the energy and mental clarity I’ve had. Customer for life right here!!!

    - Kimberly

No fillers, grains, additives, or milk powders.

One of the things we cared about the most when creating Magic Matcha was removing the fluff you'll see in a lot of other brands. Instead of mostly being milk, Magic Matcha is made entirely of the good stuff.