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Our Story

Welcome! I’m Ezra, and I started Pow out of personal need—and a mission to help others feel their best, naturally.


I grew up with yogi parents who believed food could be healing. That stuck with me. I was always experimenting—clean eating, meditation, functional medicine, even cold showers. I wanted to thrive, not just survive.


But despite doing everything “right,” I still felt burned out. After one too many prescriptions, I knew I needed a different path.


That’s when I found the power of matcha, mushrooms, and adaptogens. I started blending them into a daily ritual—and felt the shift almost immediately: better mood, calmer mind, clearer focus.


I couldn’t find anything on the market that was clean, effective, or science-backed. So I made it myself.


Pow exists to help you feel like yourself again—focused, present, truly alive.


Clean energy. Calm focus. Better mornings.

Let’s thrive, not just get by.

Our Mission

Our mission is to change the way we fuel our bodies.

Out with the jitters, fillers, natural flavors, grains, and junk.

In with focused attention, simplicity, quality, and effective functional beverages.

We source the best, sustainable ingredients, without any of the fluff.

1% of profits goes to food safety and health initiatives.

Coffee and matcha products with cauliflower and cinnamon sticks on a white surface.
Coffee and matcha products with cauliflower and cinnamon sticks on a white surface.

Our Mission

Our mission is to change the way we fuel our bodies.

Out with the jitters, fillers, natural flavors, grains, and junk.

In with focused attention, simplicity, quality, and effective functional beverages.

We source the best, sustainable ingredients, without any of the fluff.

1% of profits goes to food safety and health initiatives.

Feel Your Best With Pow

We believe in effective ingredients that actually work. We strive to source the best and follow the science.


Whether you're just starting your journey into adaptogens and functional mushrooms or you've been at this for years -- you'll find a huge difference with Pow.