I just got my batch and it's superb. At first it's chocolate coffee forward, but holds true to some mushroom flavor. It's my favorite because of the heavy concentration of a rew mushrooms that can make impact, but tastes like it has mushrooms, not just coffee and fillers. I usually just drink mine straight because I like earthy flavor over bitter coffee. But it mixes well with sweeter milks. Don''t pour it into boiling water - Hot or cold is way to go. I applaud POW for showing concentrations in the mix and clearly delivering it.